Are you looking for an innovative and results-driven PR & marketing freelancer who produces exceptional work and can make a significant impact on your project?
As a self-starter with more than a decade of experience working on the agency side, you can count on my commitment to your success. While I've specialized working with pet and animal health clients the past few years, I've worked with a variety of corporate and consumer clients throughout my career.
Contact me today to schedule a discovery call to learn more about how I can best support your business.
ABOUT
LABEAR COMMUNICATIONS
After working at integrated marketing agencies for 10+ years, I decided to take all of the valuable experience I gained to start my own freelance communications business. I wanted the name of my company to honor my two beloved rescue dogs, Larry and Bear, which is how I decided on Labear Communications. Bear and Larry have passed on, but I'm glad my company name will keep their memories alive. I adopted Duncan in January 2023. He enjoys joining me on client calls and helping oversee the business's daily operations.
My unwavering dedication to my clients sets me apart from the competition. With each project, I take the time to understand exactly what’s necessary for optimal results and guarantee to deliver the work within your timeline.
I have proven success leading PR, marketing and social media campaigns. While I offer various services, I have extensive media relations experience, and I've secured top-tier print, online and broadcast placements for clients. Examples of these outlets include: Architectural Digest, Associated Press, Better Homes & Gardens, Business Insider, BuzzFeed, CNN Underscored, Fast Company, Forbes, Fox Business, “Fox & Friends Weekend,” GOLF.com, Golfweek, Good Housekeeping, “Good Morning America,” Happy Paws Magazine, HuffPost, "Inside Edition," Martha Stewart Living, MSN.com, “NBC Nightly News,” Parade.com, People.com, PopSugar, Real Simple, Reader’s Digest, The Wall Street Journal, U.S. News & World Report, U.S. News & World Report, USA TODAY, WSJ Live and more.
Clients I've Worked With
SERVICES
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Media Relations Campaigns
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Thought Leadership
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Content Development
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Press Releases
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Key Messaging
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Bylined Articles
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Social Media Copy
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Blog Posts
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Customer Relations
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Internal Communications
PUBLIC RELATIONS
MARKETING
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Influencer Marketing Campaigns
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Product/Brand Launch Campaigns
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Grassroots Marketing
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Event Planning & Promotion
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Marketing Collateral
TESTIMONIALS
Tabitha Cromer,
Sport Group Americas
"As a client, I have worked with Mackenzie in different businesses and she is a great professional to work with on PR projects. She understands the customer's needs and creates effective pitches that are tailored to the journalist and industry.
Mackenzie presents compelling pitches to get in front of the right people. She is extremely pleasant, easy to work with and has great follow up on projects. She is absolutely committed to helping her clients build their brands and optimize each opportunity."
"Mackenzie gets results! She's a dependable, loyal and hard working PR professional who has been a key asset to my team for over three years. She excels at media pitching, securing placements and building relationships with journalists.
Mackenzie has landed top tier placements for my own personal brand including FOX & Friends, Reader's Digest and Good Housekeeping, just to name a few. She's tenacious, honest and cares deeply about doing great work."
"We really enjoyed working with Mackenzie and her client, Happy Go Healthy! She was great with communication and made sure to work with us through the entire process to ensure we were comfortable with every aspect of what was needed from us. The products came quickly and payment was sent as soon as the contract was signed, which was great. We look forward to working with Mackenzie on many future collaborations!"
Mackenzie is highly skilled in the area of media relations. She managed the Equistro and Tomlyn accounts for Vetoquinol USA. I worked with Mackenzie when I served as Vetoquinol’s Technical Services
Veterinarian supporting those brands.
Mackenzie curated interesting opportunities with national media outlets including Reader’s Digest Online, Dogster, Pet Age and others. She was able to turn these connections into articles that highlighted the medical expertise and scientific credibility of both brands, increasing their appeal to pet owners.
Mackenzie was prompt, responsive and adaptable in her communications, and was a genuine pleasure to work with. I would recommend her services to anyone looking to grow their brand’s presence.
MEDIA HIGHLIGHTS
